Personalized videos are one of the newest and most-advanced videos that can be used in video marketing. The advancements in video technology have led to these videos becoming more accessible, affordable, and famous to interested companies. Get to learn about personalized corporate video production in Singapore and the best practices to ensure they succeed by reading more below.
What are Personalized Videos?
Personalized videos are videos that can be customized for a specific individual. They can be curated using someone’s historical information and data.
Companies can directly incorporate various personal elements like the viewer’s name, job title, email, company, display photo, etc., onto the video.
Personalized videos are appealing to audiences because they make them feel more special. The added layer of personalization surprises them and makes them feel like they have a close relationship with the company.
5 Best Practices to Maximize the Success of your Personalized Videos
1. Present your personalized videos at the right time
Personalized videos will have a much stronger impact when you present them to customers at the right time.
The best times you can approach customers with these videos are when you want to acquire them and when they have become loyal customers.
Personalized videos are great during acquisition because they can immediately signal to the viewer that you have a close relationship with them. Showing their name and communicating how your brand can help them will make them more likely to remember you.
You can also use personalized videos for loyal customers as a way for you to show how much they have meant to your business. For example, you can give them a personalized video that serves as a year-end recap. You can display their name and show how much progress you have made together.
2. Make sure that the video tells a great story
The best videos have great stories. You should also apply this when you create your personalized videos. Building a great story ensures they will be engaged until the end.
The personalized elements that you include in your video should be one of many focuses. These elements support the engaging narrative that you want to show in the video.
When viewers watch a video with a great story, they will be more likely to learn more about your company and can eventually become a customer as well.
3. Focus on visualizing the personalized elements in the video
When someone watches your personalized video, they should immediately grasp that it is personalized for them. You should immediately go above and beyond when displaying the personalized elements your viewer will appreciate.
This shows how much you value them and can pleasantly surprise them once they understand what the video is about. For example, you can start the video with their name written on a whiteboard or nametag. You can also start by placing their names on signs or objects.
It is essential that the viewer immediately sees their name and other personalized information in the video so that they will get hooked right away.
4. Keep the video short and sweet
Keeping personalized videos short and sweet is essential to ensure that the viewer remembers your content and message. A longer video may contain a story that needs to be simplified for the viewer to understand or remember.
When you keep your videos short, the viewer will be engaged until the end of the video, and they will easily remember what personalized elements you included and your call-to-action.
A good range for personalized videos should be between 30 seconds and 2 minutes. Creating a video within this range ensures that the viewer remains attentive throughout the narrative.
5. Don’t forget to include a call-to-action prompt
Personalized videos won’t be compelling without any conversions. To ensure you get the most conversions possible from your viewers, you should remember to include a call-to-action prompt at the end of the video.
A call-to-action will push viewers to take the next step forward with your brand. Make sure your instructions are clear and easy to follow so that more people will convert.
Some examples of call-to-action prompts include subscribing to a newsletter, sharing a video, visiting a physical store, visiting a website, liking a page on social media, and many more. What you want your viewers to perform should depend on the goals you want your personalized videos to achieve.
Once you follow all of these best practices, you can create the best videos that all your viewers will love and appreciate.